Marc Kakhia
Writes about: SEO, AI search, brand activation and growth
Why Colombian Brands Should Be Sponsoring Esports Now (Lessons From the Esports World Cup Floor)
Esports became an official sport in Colombia in 2025, and Latin America's player base is young and growing. What I learned running brand activations at the Esports World Cup, and how a Colombian brand can start without a global budget.
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AI Search and the Future of SEO in 2026: What Actually Changed
Zero-click search, AI Overviews, and Generative Engine Optimization are reshaping SEO in 2026. Here's what the data actually shows — and what it means for your growth strategy.
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Andrea Estupiñán
Writes about: Luxury retail, clienteling and client experience
Why Clienteling Is the Growth Lever Luxury Brands Keep Underrating in 2026
Millennials and Gen Z will make up 75% of luxury buyers by 2026, and fewer than half are satisfied with in-store service. Here's what the data says about clienteling as a growth strategy.
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